Online Store Optimization Strategies
Online Store Optimization Strategies
Expertise
Strategy Development
Platforms
Services
E-commerce
Deliverables
Branding Guidelines
Expertise
Strategy Development
Platforms
Services
E-commerce
Deliverables
Branding Guidelines
Project Overview
An established fashion brand was seeing declining online sales despite strong seasonal campaigns and a loyal social following. Site traffic was healthy—but conversions were underperforming. The brand needed help turning visitors into buyers.
We partnered with them to optimize their online store for performance, usability, and conversion, focusing on both quick wins and long-term improvements.
Project Overview
An established fashion brand was seeing declining online sales despite strong seasonal campaigns and a loyal social following. Site traffic was healthy—but conversions were underperforming. The brand needed help turning visitors into buyers.
We partnered with them to optimize their online store for performance, usability, and conversion, focusing on both quick wins and long-term improvements.
Project Execution
We analyzed every step of the customer journey on their Shopify storefront—from homepage visits to checkout abandonment—to identify friction points and missed opportunities.
We conducted a full CRO (conversion rate optimization) audit including heatmaps, session recordings, and funnel analytics.
We simplified product page layouts to focus on value propositions, reviews, and call-to-action clarity.
We redesigned the checkout flow to reduce unnecessary steps and improve mobile performance.
We implemented upsell and cross-sell modules that aligned with customer behavior and purchase history.
We introduced urgency tactics like low-stock alerts and limited-time offers, tested through A/B experiments.
We refined email capture forms and retargeting flows to recover cart abandoners and boost retention.
Each change was measured in real-time to track impact and inform ongoing refinements.
Project Execution
We analyzed every step of the customer journey on their Shopify storefront—from homepage visits to checkout abandonment—to identify friction points and missed opportunities.
We conducted a full CRO (conversion rate optimization) audit including heatmaps, session recordings, and funnel analytics.
We simplified product page layouts to focus on value propositions, reviews, and call-to-action clarity.
We redesigned the checkout flow to reduce unnecessary steps and improve mobile performance.
We implemented upsell and cross-sell modules that aligned with customer behavior and purchase history.
We introduced urgency tactics like low-stock alerts and limited-time offers, tested through A/B experiments.
We refined email capture forms and retargeting flows to recover cart abandoners and boost retention.
Each change was measured in real-time to track impact and inform ongoing refinements.
Project Results
Within one month, the client’s conversion rate jumped from 1.8% to 3.4%. Average order value increased by 17%, thanks to smart upselling placements and bundle offers.
Mobile bounce rate dropped by 29%, and email signups through optimized pop-ups grew by over 40%. Most importantly, the client saw a 58% increase in total revenue from their online store without increasing ad spend.
The project left them with a faster, smarter, and more persuasive store that turns traffic into revenue.
Project Results
Within one month, the client’s conversion rate jumped from 1.8% to 3.4%. Average order value increased by 17%, thanks to smart upselling placements and bundle offers.
Mobile bounce rate dropped by 29%, and email signups through optimized pop-ups grew by over 40%. Most importantly, the client saw a 58% increase in total revenue from their online store without increasing ad spend.
The project left them with a faster, smarter, and more persuasive store that turns traffic into revenue.
