Brand Messaging and Positioning
Brand Messaging and Positioning
Expertise
Strategy Development
Platforms
Services
Branding
Deliverables
Branding Guidelines
Expertise
Strategy Development
Platforms
Services
Branding
Deliverables
Branding Guidelines
Project Overview
A promising startup had great products and passionate leadership—but its brand message wasn’t resonating. Their website, ads, and sales materials all sounded different, and potential customers were unclear about what made them unique.
We were hired to craft a strong, consistent brand messaging framework that would define their voice, clarify their value, and differentiate them in a crowded space.
Project Overview
A promising startup had great products and passionate leadership—but its brand message wasn’t resonating. Their website, ads, and sales materials all sounded different, and potential customers were unclear about what made them unique.
We were hired to craft a strong, consistent brand messaging framework that would define their voice, clarify their value, and differentiate them in a crowded space.
Project Execution
We started by digging into the brand's DNA—its mission, audience, competitors, and unique value propositions. Through stakeholder interviews and customer feedback analysis, we built a messaging foundation from the inside out.
We facilitated messaging workshops with leadership to align on tone, voice, and audience personas.
We crafted a clear brand narrative and value proposition that tied together their story, mission, and offering.
We rewrote key marketing copy across web, email, and sales decks to reflect the new messaging.
We created a messaging guide that included tagline options, elevator pitches, product descriptions, and tone-of-voice rules.
We tested variations of messaging in email subject lines and ads to track engagement and click-through improvements.
The result was a unified brand voice that could scale across every channel with clarity and confidence.
Project Execution
We started by digging into the brand's DNA—its mission, audience, competitors, and unique value propositions. Through stakeholder interviews and customer feedback analysis, we built a messaging foundation from the inside out.
We facilitated messaging workshops with leadership to align on tone, voice, and audience personas.
We crafted a clear brand narrative and value proposition that tied together their story, mission, and offering.
We rewrote key marketing copy across web, email, and sales decks to reflect the new messaging.
We created a messaging guide that included tagline options, elevator pitches, product descriptions, and tone-of-voice rules.
We tested variations of messaging in email subject lines and ads to track engagement and click-through improvements.
The result was a unified brand voice that could scale across every channel with clarity and confidence.
Project Results
Within weeks of deploying the new messaging, conversion rates on the client’s homepage improved by 22%. Social media engagement rose, and sales calls became more focused and effective due to better alignment between marketing and sales scripts.
The client’s brand presence now feels intentional and differentiated, helping them punch above their weight in a competitive category. They continue to use the messaging guide to train new hires and create future campaigns with consistency.
Project Results
Within weeks of deploying the new messaging, conversion rates on the client’s homepage improved by 22%. Social media engagement rose, and sales calls became more focused and effective due to better alignment between marketing and sales scripts.
The client’s brand presence now feels intentional and differentiated, helping them punch above their weight in a competitive category. They continue to use the messaging guide to train new hires and create future campaigns with consistency.
